Samsung Launches Kid-Friendly Service to Promote Fun and Engaging Mobile Learning Experiences

Samsung Kids Provides a Safe and Ad-Free Environment Exclusive to the Samsung Galaxy Tab 3 Lite Tablet


Mountain View, Calif., October 1, 2015 – Samsung Electronics America today introduced Samsung Kids, a new service that offers parents and their children a library of top quality educational content that evolves as a child ages. Exclusively available on the kid-friendly Samsung Galaxy Tab 3 Lite tablet bundled with a kid-safe bumper, Samsung Kids service provides fun and educational content children will love, while offering parents the peace of mind that comes with a safe, ad-free, mobile environment for their children.

The all-inclusive subscription service offers educational, yet entertaining, content and apps mapped to Common Core Standards with an emphasis on STEM learning.

Samsung collaborated with Fingerprint, a leading children's education and entertainment company, to help design and develop an innovative, kid-friendly experience anchored by brands and characters children already love from DreamWorks Animation, The Jim Henson Company, Highlights for Children, HiT Entertainment, National Geographic, PBS KIDS, Sesame Workshop and other popular children's content creators.

"Samsung Kids delivers on the promise of fun learning combined with a safe, high-value proposition for parents," said John Pleasants, executive vice president at Samsung Media Solutions Center America. "We've created an engaging experience that gets kids playing in less than five minutes and keeps them learning for hours."

The fun learning service features an interactive dial user interface (UI), echoing the intuitive and instant discovery UI of Samsung Milk Music. The Samsung Kids UI loads directly at boot-up providing an interface that offers categories such as:

  • "Featured," which showcases the latest apps;
  • "Starter Pack," with more than 20 apps valued at $75;
  • "Games," including word games, puzzles, books and more; and
  • "My Stuff," where kids can return to apps already downloaded.

Along with a robust library of engaging content and apps handpicked by child development and educational experts, Samsung Kids helps parents monitor and control their children's mobile experience. The convenient dashboard lets them limit how much time their child can spend on the tablet and apps, as well as monitor what content their child has been enjoying and how they are progressing. Parents can monitor time spent on educational content versus playing games. Once a child has reached the set time limits, they will need to get parental permission to access the content further.

Samsung Kids is now available for a subscription price of $4.99 per month with purchase of a Samsung Galaxy Tab 3 Lite tablet (suggested retail price of Samsung Kids is $7.99 per month). This includes all the content available in the Samsung Kids library, ensuring no in-app purchases and no advertisements. The Samsung Galaxy Tab 3 Lite tablet comes with a 3-month trial of the service and launches with hundreds of educational apps all mapped to Common Core Standards, with new apps added monthly for a renewed experience. Kids can get playing and learning quickly with more than 20 starter-pack apps, which are also available to non-subscribers, a $75 value.

Beginning today, the Samsung Galaxy Tab 3 Lite tablet is on sale at Best Buy, Toys R Us, Amazon.com, Fry's, Curacao, hh gregg, PC Richard & Son, BrandsMart, ABC Warehouse, RC Willey, Electronic Express, Adorama, B&H Photo, Data Vision, and Newegg for $149 MSRP.

For more information on Samsung Kids, please visit http://www.Samsung.com/SamsungKids.



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About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America's fastest growing home appliance brands. To discover more, please visit www.samsung.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 307,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

About Fingerprint, Inc.
Fingerprint is a global mobile technology company that powers games and curates play-and-learn content to targeted customers around the world through dedicated mobile networks. The company is growing at a rapid rate as global brands look to efficiently and effectively reach parents and children with highly relevant entertainment, which today, is nearly all mobile. Industry leaders in mobile technology, edutainment, broadcast and more license Fingerprint's technology platform and content solutions. Fingerprint-powered networks are also creating new distribution and monetization opportunities for kid-mobile content developers. Fingerprint is funded by leading media and technology investors including Corus Entertainment, Dreamworks Animation and Reed Elsevier Ventures. For more information, visit fingerprintplay.com or facebook.com/FingerprintPlay.